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“Get in the Loop” through new NSB Waterfront Loop website

Posted on November 8th, 2011

There’s a new “Loop” in Volusia County. This one is in Southeast Volusia County.

As a collective effort with area merchants, business and property owners associations, the City of New Smyrna Beach has begun marketing its community redevelopment area. Called the NSB Waterfront Loop, the destination encompasses the heart of the seaside city.

“Many community redevelopment agencies (CRAs) focus on a single downtown,” said Tony Otte, CRA Director. “The New Smyrna Beach CRA has two downtowns, two additional commercial areas, and a historic residential community.”

Each of these areas serves a niche’ market and offers its own character, Otte said. However the areas have one thing in common: proximity to water – the Atlantic Ocean, the Intracoastal Waterway and the Indian River. The NSB Waterfront Loop name seeks to capitalize on that commonality and provide a collective focus – while allowing each of the districts to maintain its character. The Loop includes the Canal Street Historic District, the North Causeway, Flagler Avenue, Third Avenue, and the Historic Westside community.

The website address is

“Through surveys and conversations, we consistently hear from residents and visitors that this area has great independent dining and shopping venues in a quaint setting,” Otte explained. “Our old-Florida charm, lack of commercialism, and waterfront views seem to be among the many reasons people keep coming back – or even move here.”

Through its marketing efforts, the CRA is working to build awareness of the area’s assets, which include shopping, dining, art, history, outdoor activities and events. In addition to getting people “in the Loop,” efforts also are expected to attract new businesses to the redevelopment areas. It’s one piece of the community redevelopment puzzle that includes infrastructure projects, development assistance, and property improvement grants.

When you get in the Loop, it can mean a few things, Otte said. Visitors physically can be “in the Loop” exploring the venues in NSB Waterfront Loop. Electronic subscribers can be in the “information Loop” through online or electronic updates. Businesses can open a store front “in the Loop” in one of the character districts.

The website serves as a central point of information for each of the character districts through an event calendar, descriptions and links to individual district websites. Visitors also can link to information on lodging options on the Southeast Volusia Visitor’s Bureau website and seek data on available real estate by linking to the New Smyrna Beach Board of Realtors. A link to the City’s CRA webpage provides potential Loop business owners information on assistance, opportunities, retail reports and available space.

Geographically, the NSB Waterfront Loop runs contiguously from the west end of Canal Street, north on Myrtle Avenue, east on Mary Avenue, south on Riverside Drive; north on the North Causeway continuing down Flagler Avenue; South on Atlantic Avenue to 8th Avenue; and west on Third Avenue to the west end of Canal Street at its intersection with Myrtle Avenue.

For more information on the New Smyrna Beach Community Redevelopment Agency, please call 386.424.2265.

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